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ABOUT ASSURESOFT

Creating value through technology

Since 2006, we’ve been dedicated to providing exceptional nearshore software development solutions, forging lasting partnerships along the way.

 

Headquartered in the US, with development centers throughout Latin America, we leverage our geographic advantage to work within our clients’ time zones, ensuring seamless collaboration and high-performing results.

We aspire to be the leading force in software development throughout Latin America, driving excellence in every project we tackle.

Our core beliefs

We are

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

We prioritize integrity and transparency in all our interactions.

We are committed to delivering exceptional quality in everything we do.

We encourage creativity and forward-thinking to tackle our clients’ challenges.

We foster lasting partnerships with our clients to achieve mutual success.

We love crafting solutions that help our clients turn their vision into reality.

We use ISO-certified processes to keep our clients’ projects and data secure.

We prioritize integrity and transparency in all our interactions.

We are committed to delivering exceptional quality in everything we do.

We encourage creativity and forward-thinking to tackle our clients’ challenges.

We foster lasting partnerships with our clients to achieve mutual success.

We love crafting solutions that help our clients turn their vision into reality.

We use ISO-certified processes to keep our clients’ projects and data secure.

19+

Years

being strategic and technical partners for companies of all sizes


500+

Software Engineers

distributed across our Latin American development hubs


1800+

Projects

successfully delivered across different industries


4-year

winners

4 years running as Great Place To Work winners


7.4%

Team Attrition Rate

keeping our teams stable and constantly evolving


ISO 27001

Certified

certified development process to secure all projects

The home for outstanding dev talent

At AssureSoft, we cultivate a dynamic and supportive environment where developers come to become masters of their craft. We provide the resources and opportunities for them to collaborate, share knowledge, and continually refine their skills. This support helps them achieve both personal growth and professional success, ultimately translating into outstanding results for our clients.

Don’t just take our word for it—we’ve been recognized as a Great Place To Work® both locally and regionally for several years in a row.

Leadership Team

Gus Laredo
Gus Laredo
President & Co-Founder
Gus Laredo is the President and Co-Founder of AssureSoft. With 20+ years of experience in management, global operations, and business development, he has helped turn ideas into products that reshape corporate-client relationships.
Beyond AssureSoft, Gus co-founded Five9 (NASDAQ:FIVN), a cloud contact center pioneer that went public on NASDAQ. He also co-founded Whendu, an analytics and workflow automation company acquired by Five9; and Sierra360, an enterprise mobile engagement platform acquired by inContact/NICE Systems (NASDAQ: NICE).
Under his leadership, AssureSoft has become a trusted partner in healthcare, customer support, hospitality, security, and renewable energy.
Daniel Gumucio
Daniel Gumucio
CEO & Founder
Daniel Gumucio is the CEO and Founder at AssureSoft. An entrepreneur and investor with 20+ years of experience, he has led AssureSoft to become a top nearshore software development company, headquartered in the U.S. with development centers across Latin America.
Before AssureSoft, he co-founded and served as CTO of Sierra360, an enterprise mobile engagement platform acquired by inContact/NICE Systems (NASDAQ: NICE). Following the acquisition, he spent 11 years as Director of Engineering for NICE/inContact in Latin America, leading regional development teams and ensuring top-tier engineering standards.
Under his leadership, AssureSoft has built a reputation for delivering high-quality software solutions while fostering a culture of collaboration, long-term client relationships, and genuine care for the company's employees' growth and well-being.
Marcelo Heredia
Marcelo Heredia
Director of Engineering
Marcelo Heredia is the Director of Engineering at AssureSoft. He oversees the development process, ensuring that engineering teams efficiently deliver high-quality software solutions that meet client needs. Each day at AssureSoft presents opportunities for improvement, inspiring him to explore creative strategies for tackling complex challenges and enhancing the productivity of the company’s development teams.
Álvaro Pozo
Álvaro Pozo
Director of Project Management
Álvaro Pozo is the Director of Project Management at AssureSoft. With more than a decade of experience at the company, Álvaro oversees the Project Management area, leading his team to support various departments, manage client relationships, and promote strategic initiatives. His leadership not only drives project success but also empowers team members to reach their full potential within the AssureSoft family.
Marcela Berazaín
Marcela Berazaín
Head of Human Resources
Marcela Berazain is the Head of Human Resources at AssureSoft. Marcela is skilled in global recruitment and talent management, ensuring that AssureSoft attracts and retains top talent. With a wealth of experience across diverse industries, Marcela excels in building teams that significantly enhance organizational performance. As an energetic change agent and strategic business partner, she collaborates with individuals at all levels to successfully launch new initiatives and foster a positive workplace culture.
Diego Argandoña
Diego Argandoña
Chief Financial Officer
Diego Argandoña is the Chief Financial Officer at AssureSoft. overseeing financial strategy and operations across multiple countries. With over a decade of executive experience, he specializes in corporate consolidation, international taxation, and corporate structuring to support the company’s global growth. Holding two master’s degrees, including studies at LSE, Diego ensures AssureSoft’s financial health while aligning strategies with broader business objectives.
Paula León
Paula León
Head of IT
Paula León is the Head of IT at AssureSoft. With a background in telecommunications engineering and a specialization in network management, she leads the IT team in designing, implementing, and maintaining the company’s technology infrastructure. With over 10 years of experience, Paula focuses on optimizing IT resources, improving operational efficiency, and ensuring business continuity to support AssureSoft’s growth. Beyond technology, she is committed to empowering teams and aligning IT strategies with business goals.
Jerson Jorge
Jerson Jorge
Chief Operating Officer
Jerson Jorge is the Chief Operating Officer at AssureSoft. With a strong background in operations and management, he focuses on optimizing processes to enhance efficiency and service delivery. Jerson collaborates with cross-functional teams to implement strategic initiatives that drive results and foster a collaborative environment. His commitment to operational excellence is key to positioning AssureSoft as a leading nearshore software development company.
Andrés Peluffo
Andrés Peluffo
Head of Marketing
Andrés Peluffo is the Head of Marketing at AssureSoft. A seasoned marketing professional specializing in digital transformation, Andrés brings over 20 years of experience from both national and multinational companies in leadership roles. He excels in developing and leading creative teams with a strong focus on results. As a teacher and trainer in marketing, strategy, and digital transformation, he is committed to sharing knowledge and empowering others in the field. Under his leadership, the marketing team at AssureSoft is well-equipped to drive the company's growth and brand recognition.

Digital Academy: opening doors for everyone

We believe that continuous development is essential for both personal and professional growth. By combining skill acquisition with practical experiences, we empower individuals to harness their potential and seize new opportunities. Through our diverse range of external and internal programs, the Digital Academy opens doors to new possibilities for our team members and the broader community.

External initiatives

  • Training programs
  • Internship opportunities
  • Programming competitions
  • University technical talks

Internal initiatives

  • Learning and development programs
  • Workshops and talks
  • Specialized training sessions
  • English language program

What’s new at AssureSoft

Stay updated with our latest news and media coverage

Our Office Network

Our strong presence across Latin America enables us to effectively support our clients and teams wherever they are. By fostering close connections and collaborating with a diverse workforce, we ensure custom solutions that drive success for everyone we work with.

Our Global
Presence

Ontario
Quebec
Toronto
Detroit, MI
Eden Prairie, MN
Madison, WI
Chicago, IL
Boston, MA
London
Tartu
New York, NY
Newark, NJ
Washington D.C.
Richmond, VA
Charlotte, NC
St. Louis, MO
Salt Lake City, UT
San Francisco, CA
Denver, CO
Englewood, CO
Golden, CO
Los Angeles, CA
Miami, FL
Phoenix, AZ
Dallas, TX
San Diego, CA
Austin, TX
Melbourne
Medellín, Colombia
Manizales, Colombia
Bogotá, Colombia
Paraíba, Brazil
Piauí, Brazil
Fortaleza, Brazil
Cali, Colombia
Cajamarca, Perú
Tocantins, Brazil
Lima, Perú
Pernambuco, Brazil
Belo Horizonte, Brazil
Curitiba, Brazil
Sao Paulo, Brazil
Santos, Brazil
Ciudad del Este, Paraguay
Itapua, Paraguay
Porto Alegre, Brazil
Córdoba, Argentina
Buenos Aires, Argentina
Miami Headquarters, USA

US Headquarters

Miami

201 S. Biscayne Blvd. Suite 800
Miami, FL 33131, United States of America
Phone: (+1) 305-677-9068
Email: info@assuresoft.com

La Paz Headquarters, Bolivia

Bolivia

La Paz

555 Jose Ballivian Ave.
El Dorial Tower, 5th floor
La Paz, Bolivia
Email: bolivia.lp@assuresoft.com

Cochabamba Headquarters, Bolivia

Bolivia

Cochabamba

1108 America Ave.
Terrado Tower, 3rd floor
Cochabamba, Bolivia
Phone: (+591) 4-479-2585
Email: bolivia.cb@assuresoft.com

Santa Cruz Headquarters, Bolivia

Bolivia

Santa Cruz

San Martin Ave. between F st. and G st.
Green Tower, 25th floor
Equipetrol Norte neighborhood
Santa Cruz, Bolivia
Email: bolivia.sc@assuresoft.com

Asunción Headquarters, Paraguay

Paraguay

Asunción

2106 Santa Teresa Ave.
Torres del Paseo, Tower 1, 25th floor
Asunción, Paraguay
Email: paraguay@assuresoft.com

California Headquarters, USA

USA

California

3182 Old Tunnel Rd., Suite D
Lafayette, CA 94549, USA

Our Office Network
Our Clients
Our People

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